01 / Language
The Name
A name opens a conversation.
A WAY TO LOOK AT IT
A name changes what people expect. “Super” sets the bar high; a useful exchange still starts with a clear question. We are interested in what happens between the question and the reply: the context added, the assumption challenged, the idea that becomes easier to explain.
Two separate forms. A connection that changes both.PUT IT TO WORK
Give the question an edge.
Try changing the question before asking for a longer answer. Ask for a comparison, a counterexample or a simpler explanation. Each opens a different route through the same subject.
AN ILLUSTRATIVE EXAMPLE
Start with
“Help us plan a workshop.”
Make it useful
Explore this workflow“What do we need to decide before booking a workshop for 30 people, with a $1,500 limit and no confirmed date?”